IlvariEdit

IlvariEdit / Work / Fragrance Study 01

Self-initiated concept study · Fragrance

Fragrance Study 01

An original fragrance concept, explored through glass, pale amber colour and a restrained campaign setting.

Rectangular glass fragrance bottle with a dark cap, a champagne-toned collar and a white label reading Ilvariedit, Fragrance Study 01, on an ivory studio background.
Packshot: Original fragrance concept on an ivory studio background.

The brief

Build a small visual system for a fictional fragrance launch: a clear product view, a campaign composition, a close study of the finish and formats for social presentation.

Visual direction

Clear glass, a dark cap and a champagne-toned collar define the bottle. Warm ivory keeps the product images quiet; a muted blue backdrop gives the campaign a cooler counterpoint and leaves space for a headline.

Product and material construction

The bottle, inner liquid volume, cap and label were built in Blender for this study. Each composition uses the same product geometry and fixed label artwork. Lighting, camera and background change around that shared object.

Campaign system

The studio view introduces the form. The campaign view adds colour and space for messaging. Detail and vertical compositions bring the same design into smaller editorial and social formats.

The same bottle standing in front of a muted blue panel, small in the frame with open space to the left for a headline.
Campaign: The shared bottle model against a muted blue campaign backdrop.

Details

Close view of the dark cap, champagne-toned collar and rounded glass shoulder of the bottle against a pale blue backdrop.
Detail: Close view of the cap, collar and glass shoulder.
Close view of the white label, the refractive glass sidewall and the thick glass base, with pale amber liquid behind the label.
Material story: A close view of the label, refractive sidewall and thick glass base.

Motion

Film: A six-second camera pullback from glass and cap details to the complete concept bottle. Six seconds, silent.

Deliverable formats

Tall vertical composition of the bottle standing in front of a muted blue panel.
Vertical: A vertical composition prepared from the same scene.
Four-by-five composition of the bottle in front of a muted blue panel, filling more of the frame.
Feed: A 4:5 composition for social presentation.

Next project

The Split-Rock House

All work

Discuss your next product launch.

Start a project